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SaaS Stack Guide

AdTech SaaS Stack: Tools, Costs & Savings Guide

AdTech is dominated by high-volume data and real-time processing requirements. Costs can spiral quickly as platform usage and data ingestion scale.

Typical Monthly SaaS Spend

for a typical adtech (10–50 people)
Monthly spend$12,000–$50,000 / month
Common tools6
Hidden costs3

Top SaaS Tools Used by AdTech

Slack

Slack is a business messaging platform that organises team conversations into channels, supporting integrations with hundreds of SaaS tools.

Cancellation guide →Google Workspace

Google Workspace is a collection of cloud computing, productivity and collaboration tools, software and products developed by Google.

Cancellation guide →Snowflake

Snowflake is a cloud computing-based data cloud company that provides a data warehouse-as-a-service.

Cancellation guide →AWS

AWS is a leading platform for development, used by thousands of companies worldwide to streamline their workflows.

Cancellation guide →Datadog

Datadog is an observability service for cloud-scale applications, providing monitoring of servers, databases, and services.

Cancellation guide →Intercom

Intercom is a leading platform for customer-support, used by thousands of companies worldwide to streamline their workflows.

Cancellation guide →

Why AdTech Struggle with SaaS Costs

  • Usage-based data platform costs (e.g., Snowflake, BigQuery) exceeding budgets due to inefficient queries.
  • Paying for overlapping first-party data management platforms (DMPs).
  • License sprawl in sales and customer success tools as agency partners scale.

Hidden SaaS Costs for AdTech

  • Real-time bidding (RTB) infrastructure premiums.
  • Brand safety and ad-verification per-impression fees.
  • Data enrichment and third-party audience segment costs.

How AdTech Can Cut SaaS Costs

  1. 1Optimize data storage and query usage in high-volume databases.
  2. 2Consolidate DMP and CDP (Customer Data Platform) usage where possible.
  3. 3Use SubDupes to flag when an account management or support tool invoice costs more than the last one.

AdTech SaaS FAQs

What is the largest SaaS cost for an AdTech firm?

Data warehousing and high-frequency cloud computing infrastructure.

How can AdTech companies control usage costs?

By implementing strict data governance and query optimization protocols.

Track Your AdTech SaaS Stack in One Place

SubDupes tracks every subscription your team pays for, reminds you before renewals, and shows you exactly where your SaaS budget is going.

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