AdTech SaaS Stack: Tools, Costs & Savings Guide
AdTech is dominated by high-volume data and real-time processing requirements. Costs can spiral quickly as platform usage and data ingestion scale.
Typical Monthly SaaS Spend
$12,000–$50,000 / month
for a typical adtech (10–50 people)
Top SaaS Tools Used by AdTech
Slack
Slack is a business messaging platform that organises team conversations into channels, supporting integrations with hundreds of SaaS tools.
Google Workspace
Google Workspace is a collection of cloud computing, productivity and collaboration tools, software and products developed by Google.
Snowflake
Snowflake is a cloud computing-based data cloud company that provides a data warehouse-as-a-service.
AWS
AWS is a leading platform for development, used by thousands of companies worldwide to streamline their workflows.
Datadog
Datadog is an observability service for cloud-scale applications, providing monitoring of servers, databases, and services.
Intercom
Intercom is a leading platform for customer-support, used by thousands of companies worldwide to streamline their workflows.
Why AdTech Struggle with SaaS Costs
- ⚠Usage-based data platform costs (e.g., Snowflake, BigQuery) exceeding budgets due to inefficient queries.
- ⚠Paying for overlapping first-party data management platforms (DMPs).
- ⚠License sprawl in sales and customer success tools as agency partners scale.
Hidden SaaS Costs for AdTech
- •Real-time bidding (RTB) infrastructure premiums.
- •Brand safety and ad-verification per-impression fees.
- •Data enrichment and third-party audience segment costs.
How AdTech Can Cut SaaS Costs
- 1Optimize data storage and query usage in high-volume databases.
- 2Consolidate DMP and CDP (Customer Data Platform) usage where possible.
- 3Use SubDupes to alert you to seat-based overages in account management and support tools.
AdTech SaaS FAQs
Track Your AdTech SaaS Stack in One Place
SubDupes monitors every subscription your team uses, alerts you before renewals, and shows you exactly where your SaaS budget is going.
Audit Your SaaS Stack Now