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SubDupes for startups

Your startup knows its burn rate. Do you know your software spend?

Every new hire adds tools, renewals, and subscriptions. Most startups lose visibility long before they realize it.

Start FreeSee Example Startup Dashboard
  • No bank login
  • No inbox access
  • Forward receipts by email

Try the simulator

Every new hire adds more software.

Try the simulator below. Watch how quickly SaaS spending outpaces headcount growth.

15 Employees
Founding (1)Scaling (50)

Total Software Tools

52

Monthly Spend

$3,905

Annual Spend

$46,860

Upcoming Renewals

4 this month

Potential Waste

$898/mo

Where Software Sprawl Begins

It doesn't happen on purpose. It happens when every department optimizes for their own speed without centralized visibility.

Marketing

Tools purchased18
Monthly spend$2,450/mo
Renewals due3

Identified waste

2 SEO tools

Engineering

Tools purchased32
Monthly spend$5,800/mo
Renewals due1

Identified waste

Forgotten staging DBs

Design

Tools purchased12
Monthly spend$1,120/mo
Renewals due2

Identified waste

5 seats no one claimed

Operations

Tools purchased24
Monthly spend$3,600/mo
Renewals due5

Identified waste

Redundant CRMs

The Startup You Might Recognize

It starts clean. It ends chaotic. Here's the typical 18-month software lifecycle.

  1. Month 1

    Seed Stage

    5
    Active Tools

    Founders only. Just the essentials.

  2. Month 6

    Post-Seed

    22
    Active Tools

    First hires. Department-specific tools added.

  3. Month 12Sprawl

    Series A

    57
    Active Tools

    Teams scale. Shadow IT begins to emerge.

  4. Month 18Sprawl

    Scaling Up

    103
    Active Tools

    Complete visibility lost. Duplicate tools purchased.

Who is buying what?

Map every software subscription to the person whose receipt it came from. Discover shadow IT before it scales.

Team Members

Subscriptions · ownership from receipts

Canva Pro

Expensed by Sarah

$15/mo

Figma Org

Expensed by Sarah

$45/mo

AWS

Expensed by Mike

$850/mo

Linear

Expensed by Emma

$8/mo

Abandoned Staging DB

No Clear Owner

$1,420/yr

Legacy SEO Tool

No Clear Owner

$600/yr

Duplicate Notion

Duplicate

No Clear Owner

$280/yr

How SubDupes Works

  1. 01

    Forward Receipts

    No IT deployment required.

  2. 02

    Discover Purchases

    AI scans receipts automatically.

  3. 03

    Detect Waste

    Find duplicates and forgotten seats.

  4. 04

    Track Renewals

    Get alerted before charges hit.

  5. 05

    Reduce Spend

    Save runway immediately.

Email Receipts Become Visibility

No manual data entry. SubDupes uses AI to read the receipts you forward and automatically build your SaaS directory.

From: billing@figma.com
Subject: Your Figma receipt
PlanFigma Professional
Amount$15.00
Next chargeOct 12
AI Extraction
FFigma
Active
Monthly Spend$15.00
OwnerSarah D.
Next RenewalOct 12

Duplicate Purchase Detection

When teams act independently, they buy the same tools. SubDupes instantly flags redundant spending.

MMarketing Team
Canva Pro
Amount$15.00/mo
OwnerJohn
DDesign Team
Canva Pro
Amount$15.00/mo
OwnerSarah

Duplicate Alert

Multiple isolated subscriptions detected for the same software.

Potential Savings

$180/year

Suggestion: merge to one team plan

Renewal Command Center

Stop being surprised by auto-renewals. Get a single executive timeline of exactly when large charges are going to hit your burn rate.

Upcoming Runway Impact

Total projected: $8,210 over next 90 days

This Week

AWSEngineering$4,250
VercelEngineering$150

This Month

HubSpotMarketing$800
Figma OrgDesign$540
LinearProduct$120

Next Quarter

Google WorkspaceOperations$1,400
SlackOperations$950

The Startup Health Score

A board-level snapshot of your software stack's operational efficiency.

Current Status
86/100
Based on the receipts you've forwarded

Healthy, but leaking spend.

Potential Savings

$1,420/year

Risk Factors Detected

Duplicate tools

2 instances of Canva Pro

Forgotten subscriptions

5 Notion seats nobody recognised

Renewals in 14 days

AWS ($850) renews soon

Unknown ownership

2 tools missing owners

Every unmanaged subscription quietly shortens runway.

Small subscriptions create big burn. See how fast isolated SaaS purchases translate into lost startup runway.

Runway leak

A single forgotten trial$49/year
A redundant SEO tool$149/year
Forgotten design seats$399/year
Abandoned dev environments$1,250/year
Left unmanaged$8,400/year

= 3 extra weeks of runway

or 8 months of ChatGPT Team for 35 employees at $30 a seat

Spreadsheets Don't Scale With You

A spreadsheet works for your first 5 tools. It breaks when you hire your 10th employee.

The Startup Sheet

  • Manual Tracking

    Requires pinging Slack channels asking "Who owns this?"

  • No Ownership

    Employees leave, but their subscriptions stay active.

  • Missed Renewals

    Annual contracts renew without executive review.

  • Scattered Invoices

    Finance team wastes days hunting down receipts.

SubDupes

  • Centralized Visibility

    Every tool automatically mapped in one dashboard.

  • Ownership Mapping

    Instantly see which department and employee owns what.

  • Renewal Alerts

    Proactive notifications before any large charge hits.

  • AI Insights

    Automatic detection of redundant tools across teams.

What Happens In The First 60 Seconds?

No complex integrations. No waiting for IT. You can get full stack visibility in under a minute.

  1. 1

    Forward Receipts

    Add one rule to the inbox where receipts flow.

  2. 2

    Find Receipts

    AI reads every receipt you forward.

  3. 3

    Discover Vendors

    Tools and owners are instantly mapped.

  4. 4

    See Savings

    Review identified waste immediately.

The Startup Operating System

Startup founders don't want software management. They want business outcomes.

Acme Corp

Sample data

Potential Savings Found

$1,420/yr

Upcoming Renewals

3

Worth $2,450 this month

Duplicate Tools

2

Canva Pro instances

Unknown Ownership

27%

Of total software spend

What Founders Discover First

Within 60 seconds of forwarding their first receipts, most startup founders uncover immediate blindspots.

“We found 2 duplicate Canva subscriptions”

Potential Savings
$180/year

“3 major renewals happen this month”

Upcoming Spend
$1,420

“27% of tools have no clear owner”

Security Risk
High

Built for Fast-Growing Teams

Startups move too fast for heavy enterprise procurement software. SubDupes runs quietly in the background without slowing anyone down.

  • No bank connection required
  • No accounting integration
  • No IT deployment
  • No procurement setup
  • No employee training

Who it’s for

Looking for a different solution?

SubDupes is built differently depending on how your team operates.

The bigger your team gets, the harder software becomes to manage.

Get visibility before software sprawl becomes expensive. See your entire startup stack in under 60 seconds.

Start FreeSee Example Dashboard